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In recent months, references to the world of sweets have gone beyond the world of gastronomy and entered the beauty radar. In hair, tones such as glossy chocolate, mocha brunette, hazelnut, caramel and light brown appear as one of the most current ways to update the look with depth, shine and sophistication.
Not by chance, names like Zendaya and Hailey Bieber help translate this moment of the most luminous and sophisticated browns.
The connection makes sense: just as chocolate can go from dark to milk, from intense to creamy, browns also gained new layers. They are no longer seen as a single color and start to appear in personalized versions, with subtle reflections, points of light and a glossy finish. The result is hair that looks natural at first glance, but reveals construction when the light hits it.
After seasons marked by more extreme changes, the trend now seems less concerned with shouting transformation and more interested in delivering finishing.
Zendaya is one of the best references of this movement because she usually transitions between different versions of brunette without losing her signature, almost always with a deep foundation, shine and discreet luminosity.
Toque agora.
See this photo on Instagram
A post shared by Zendaya (@zendaya)
Hailey Bieber joins this conversation with the glazed brunette look, more minimalist and elegant.
See this photo on Instagram
A post shared by Hailey Rhode Bieber (@haileybieber)
Among the main bets are browns that are no longer basic and start to receive subtle points of light, creating dimension and movement. The so-called light brown appears as one of the favorites precisely because it balances naturalness with visual impact. The proposal reinforces the search for colors that look natural, but deliver sophistication, shine and that effortless effect of expensive hair.
To CNN Brasil, hairstylist Anderson Couto, the secret of brown is precisely in the construction of the color. "We have had a lot of clients in the salon returning to their natural hair and, so that it looks beautiful and doesn't look too heavy, we generally recommend working with more than one tone.", he explains.
Within this territory, tones reminiscent of chocolate appear as one of the most trending ways to bring depth to your hair. Glossy chocolate, for example, stands out for combining a more intense base with high light reflection, creating the impression of full-bodied, shiny and well-treated strands. Nuances such as hazelnut and caramel are alternatives for those who want to warm up their look in a subtle way, without falling into an artificial or excessively marked result.
Warm tones appear as an interesting way to make brown hair more vibrant, without losing sophistication. Nuances such as hazelnut, elegant caramel, honey and soft gold help to create points of light, better reflect shine and bring immediate vibrancy to the hair. The difference is in the finish: instead of a very marked or artificial warmth, the proposal is to work with more polished, creamy and well-distributed reflections, as if the color had been designed in layers.
For Anderson, the warmth of color needs to come with elegance. "Today's warm tone is not the one that 'screams'. It warms up the look in an intelligent way and enhances the skin tone. The idea is that the client leaves the salon glowing and maintains a color that remains beautiful even weeks after coloring", comments the TRUSS ambassador.
Just as chocolate does not exist in a single gastronomic version, in hair, the tones no longer fit into a ready-made palette. The choice of nuance involves skin tone, routine, hair texture and personal identity. Whether it's glossy chocolate, hazelnut, caramel, honey or light brown, the ideal is to find a color that has depth, shine and movement, for everyone.
Natural hair gains prominence and becomes a trend in 2026
Source: CNN
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