Changes in the master plan expand real estate development capacity

"With smaller or less land, it is possible to produce much more. This growth in construction potential has unlocked an enormous capacity for incorporation in the market as a whole." The statement was made by Rafael Menin, CEO of MRV&CO, during an interview with the program É Negócio, on CNN Brasil.

According to the executive, recent changes to the master plans of cities such as São Paulo and Belo Horizonte have significantly increased the construction potential of land intended for affordable housing. In some cases, areas that previously had around 100 apartments may receive between 500 and 600 units after urban changes.

Menin stated that the combination of the Minha Casa Minha Vida program, state subsidies and regulatory changes in municipalities created the most favorable environment ever seen for the economic segment. "The combination of these factors made Minha Casa Minha Vida at its best," he said.

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Growth with PSV
MRV projects a General Sales Value (PSV) of approximately R$13 billion per year, with an average ticket between R$270 thousand and R$280 thousand per unit. The expectation is to launch a slightly higher volume than last year, maintaining a relevant market share.

The executive also highlighted that the company has a land bank of more than 300 thousand units, a volume sufficient to support large-scale development for the next five years. Furthermore, he pointed out the geographical diversification of the operation as a competitive advantage in the face of greater competition for land in markets such as São Paulo.

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For the coming years, the company's strategy combines moderate growth, cash generation and recovery of profitability. "We want to return to being either the most profitable or among the most profitable in the industry", he stated.

É Negócio
The program É Negócio is a NeoFeed partnership with CNN Brasil, Carlos Sambrana interviews the executives and leaders of the largest companies in Brazil. Follow the new episodes, every Sunday, at 8:45 pm on CNN Brasil, with reruns on Wednesdays, at 7:15 pm on CNN Money.

The texts generated by artificial intelligence on CNN Brasil are made based on video cuts from the newspapers in its programming. All information is investigated and checked by journalists. The final text is also reviewed by the CNN journalism team. Click here to find out more.

Source: CNN