World Cup expected to have 4 billion more dollars in revenue in 2026

Amir Somoggi, founding partner of Sports Value and specialist in sports marketing, stated that the World Cup will generate more than four billion in this edition.

On CNN Esportes S/A this Sunday (28), Somoggi analyzed the profitability of the World Cup and pointed out ticket sales as the main source of revenue.

FIFA projects ticket revenue of 3 billion dollars, the biggest growth, although TV has grown, sponsorships have grown a lot, what will have the biggest impact on this World Cup is the growth in ticket revenue.

Amir Somoggi, founding partner of Sports Value

The change in the format of the World Cup, which now hosts 48 teams and a total of 104 matches, has transformed football's biggest spectacle into an unprecedented economic machine.

This increase in the volume of games generates a ripple effect that injects approximately billion-dollar value into the world, redefining the sports market and international tourism.

Today there is an urgent need for media outlets, the leagues themselves and FIFA itself to have more games, because the math is no longer adding up. Salaries are increasingly expensive, the pressure for more money has a limit, so they discovered that with more games I can multiply revenue. So, FIFA, for example, earns much less from the World Cup than UEFA does from the Champions League. The Champions League itself also sought this mechanism to improve its revenue with more games.

Amir Somoggi, founding partner of Sports Value

CNN Esportes S/A
With Amir Somoggi, founding partner of Sports Value and specialist in sports marketing, CNN Esportes S/A reaches its 144th edition. Presented by João Vitor Xavier, the program goes behind the scenes of a market that moves billions and is one of the most profitable in the world: sport.

On the agenda, the hottest topics in the football industry, from the perspective of economics and business.

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Source: CNN