World Cup could triple television sales, says CEO of Casas Bahia

The World Cup should significantly boost television sales in Brazilian retail. Renato Franklin, CEO of Casas Bahia, stated that the company could triple sales of these devices during the tournament period, with even more favorable prospects if Brazil advances beyond the group stage.

According to Franklin, one of the factors that differentiates this year is the greater competition between suppliers. "In relation to the last World Cup, we have many more suppliers competing for the same volume of purchases", he stated.

This dynamic, according to him, tends to generate more advantageous offers for the end consumer, with deflation already observed in technology products such as televisions, cell phones and computers.

More aggressive promotions than on Black Friday
Franklin highlighted that the negotiations carried out by the company for the World Cup period resulted in exceptional promotional conditions.

"What we negotiated in terms of promotions to offer consumers during the World Cup is very aggressive, more than on Black Friday, for example, bringing offers that should stimulate consumption even more", he declared.

Caution in the face of expectations
Despite widespread optimism in the sector, Franklin adopted a cautious tone when assessing the prospects. He highlighted that he prefers to monitor the results day by day before making bolder bets.

For him, lower but profitable growth is preferable to progress that puts at risk the increase in margin that the company seeks to deliver each quarter.

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Source: CNN