World Cup could generate US$41 billion in the economy, points out Bank of America
A new report from Bank of America, released this Wednesday (3), projects that the 2026 World Cup could inject around US$41 billion into global GDP and generate more than 800,000 jobs around the world.
The study also highlights that the tournament will be the first in history marked by the massive use of artificial intelligence, with unprecedented digital engagement.
The report is by Ivan Rodrigues, from CNN Internacional, and details the main sectors that should benefit from the sporting event.
Economic impact and job creation
According to the report, in the United States alone, the World Cup is expected to generate around 185 thousand jobs and more than US$ 17 billion in GDP.
The document points out that several sectors of the economy will directly benefit from the tournament.
"There are a number of industries that will benefit. Obviously, tourism - people need accommodation - food and beverage," said Bank of America chief strategist Michael Hartnett.
"People usually want to buy sporting goods, so sporting goods will also benefit from this," he added.
The first Artificial Intelligence World Cup
In addition to the economic impact, the Bank of America report classifies the 2026 tournament as the first Artificial Intelligence World Cup.
Estimates indicate that more than 90 petabytes of direct data from the tournament will be generated - the equivalent of approximately 90 billion megabytes -, a volume 45 times greater than that recorded in the last edition of the World Cup.
Michael Hartnett says the scale of digital engagement is unprecedented.
"The final itself could consume, on that day or in those few hours, 7% of all global internet traffic, which is quite impressive", he highlighted.
He also recalled that the 2022 final was watched by 1.5 billion people, who simultaneously interacted with social networks and other digital platforms, generating an immense volume of data and artificial intelligence activity associated with the event.
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Source: CNN