WHAT IS TUBI AND WHY THE PLATFORM IS GROWING SO FAST AROUND THE WORLD

While giants like Netflix, Disney+, Prime Video and Max compete for subscribers, another platform has been growing silently and gaining millions of users around the world: Tubi. Unlike most streaming services, Tubi operates on a completely free model. Instead of charging monthly fees, the platform displays ads during content playback, allowing users to watch at no cost. The service belongs to Fox Corporation and offers a catalog that includes films, series, documentaries, television programs and independent productions. Much of Tubi's growth is related to consumers' search for free alternatives amid constantly rising prices for subscription services. Another difference is the variety of the catalogue. Although it doesn't necessarily have the biggest Hollywood releases, the platform brings together a huge number of titles that hardly find space on other services. In the United States, Tubi's growth has drawn the attention of entertainment industry analysts, who see the advertising-based model as a possible trend for the coming years. With millions of active users, the service is already considered one of the main names in the ad-funded free streaming segment.