"Trophy bong": cannabis store goes viral after notification from FIFA
A cannabis store in Toronto, Canada, celebrated the repercussions received after receiving a notification from FIFA for selling a bong inspired by the 2026 World Cup trophy.
Cosmic Charlies, located on Queen Street, received a warning last Friday (12) sent by lawyers representing FIFA in Canada. The entity claimed that the establishment was advertising and selling products that used the organization's trademarks.
The product in question was a silicone bong that resembled the World Cup trophy. Sold for 50 Canadian dollars (around R$200), the item had only one unit sold before the notification, according to the store's owners.
Brothers Sean Kady, 38, and Charles Kady, 34, said they created the product to take advantage of the atmosphere of the World Cup, which is being held jointly by Canada, the United States and Mexico.
According to Sean Kady, the idea was to promote Canada as a destination linked to cannabis tourism during the competition. After receiving the warning, he decided to destroy the bong in a video posted on social media, using a hammer and scissors.
Bong inspired by a World Cup trophy was destroyed after notification from FIFA - Reproduction/@cosmiccharlies.shop
Despite withdrawing the product from circulation, the merchant stated that the repercussion exceeded any expectations.
"The cost of breaking a bong would never buy all the publicity we received. I never imagined going viral because of that. And I will never forget the day FIFA gave me a red card", he joked.
The case gained prominence in the local press and on social media, transforming the small store into one of the most talked about topics related to the World Cup in Canada in recent days.
Canada was the first country in North America to legalize the recreational use and sale of cannabis in authorized establishments. In the United States, although several states allow recreational consumption, the substance remains prohibited by federal law. In Mexico, personal consumption is legal, but commercial sale is not yet authorized.
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Source: CNN