Store in Canada is notified by FIFA after selling replica of the World Cup cup for marijuana consumption

The "FIFA pipe", reminiscent of the FIFA World Cup Cup. Sean Kady, 38, owner of Cosmic Charlie's, appears at his store in Toronto, Ontario, Canada, on June 15, 2026.
REUTERS/Divya Rajagopal
A Toronto cannabis store that received a court notice from FIFA for selling an unauthorized "FIFA pipe" destroyed the products on Monday (15). Still, the owners are taking advantage of the sudden fame that the previously little-known store gained in the last two days due to the clash with one of the biggest sports organizations in the world.
France and Argentina debut in the 2026 World Cup this Tuesday (16)
Last Friday, Cosmic Charlie's, a cannabis store located on the trendy Queen Street in Toronto, received a notification from FIFA for selling a 'bong' (pipe for cannabis consumption). that resembled the World Cup cup. The item, which retails for 50 Canadian dollars ($36), was purchased by a single anonymous customer. The store then received a notification from FIFA lawyers for trademark infringement.
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"It has come to the attention of our client that you are advertising, offering for sale and/or selling products that use FIFA trademarks", said the notification sent by the Lipkus Law firm, which represents the entity in Canada.
Sean Kady, 38 years old, owner of Cosmic Charlie's, poses next to the "FIFA pipe" destroyed after notification from FIFA.
REUTERS/Divya Rajagopal
The letter caught the store's owners, brothers Sean Kady, 38, and Charles Kady, 34, by surprise. They had stocked up on the pipes to celebrate the festive atmosphere of the World Cup, which Canada is hosting jointly with Mexico and the United States.
Canada was the first country in North America to legalize recreational use and the sale of cannabis in specialized stores. In the United States, consumption of the substance remains illegal at the federal level, although 24 states have already legalized its use. In Mexico, personal consumption is permitted, but commercial sales are not.
"We thought there was an opportunity to present Canada as a leader in cannabis-related tourism. And we thought that would be another reason to attract football fans and FIFA fans," Sean Kady said of the silicone pipe, which he destroyed using a hammer and scissors. going viral because of that. And I'll never forget the time FIFA gave me a red card", joked Kady.
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Source: G1