Stadiums of giants in Brazil become a space for exchanging stickers; look
The tradition of collecting stickers gains a new space for fans to meet during the World Cup. With the aim of promoting moments of entertainment and strengthening the culture of sports collecting, Cartão de Todos runs a free sticker exchange circuit at the brand's partner stadiums in different regions of Brazil.
The initiative takes place in the cities of Recife, São Paulo and Belo Horizonte, bringing together families, collectors and football lovers in themed environments prepared especially for exchanging stickers and celebrating the experience surrounding this emblematic tournament.
In addition to spaces dedicated to exchanges, some locations will feature game broadcasts, common areas, participation of influencers, presence of mascots and special attractions.
For Raphael Azevedo, Regional Director of Cartão de Todos, the expectation is to bring together people of different ages in meetings that reinforce the role of sport as a tool for social connection, entertainment and sharing of experiences.
"The sticker album crosses generations and is part of the emotional memory of millions of Brazilians. With this circuit, we want to create opportunities for fans and families to experience moments of integration in spaces linked to football, strengthening the World Cup experience beyond the games and encouraging meetings between people who share the same passion for the sport", says Azevedo.
The program was planned to serve audiences of different profiles, from experienced collectors to families who see the sticker album as a way of following the competition and sharing leisure moments.
The proposal is to transform the spaces of the São Paulo, Corinthians, Sport Recife, Atlético Mineiro and Mineirão stadiums into meeting points for those who want to complete the collection, exchange experiences and experience the atmosphere of the World Cup in community.
The events will be free and open to the public.
Service
- Recife - Ilha do Retiro (SportZone Recife)
Date: June 27th, from 10am to 4pm
Location: Av. Sport Clube do Recife, 56A - Ilha do Retiro, Recife (PE)
- São Paulo - Neo Química Arena (Fielzone)
Date: June 27th, from 10am to 4pm
Location: Avenida Miguel Ignácio Curi, 111 - Itaquera, São Paulo (SP)
- São Paulo - MorumBIS (Camarote dos Ídolos)
Date: July 4th, from 10am to 4pm
Location: Praça Roberto Gomes Pedrosa, nº 1 - Morumbi, São Paulo (SP)
- Belo Horizonte - Arena MRV
Dates: June 27th and July 4th, from 10am to 4pm
Location: Rua Cristina Maria de Assis, 202 - California, Belo Horizonte (MG)
- Belo Horizonte - Mineirão
Dates: June 27th, from 10am to 4pm, and July 4th, from 9am to 1pm
Location: Av. Antônio Abrahão Caram, 1001 - São José, Belo Horizonte (MG)
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Source: CNN