Shein is evicted from physical store in Paris after tenant regrets

Police circulate in front of BHV Marais on the opening day of the Shein store
Abdul Saboor/REUTERS
Shein, the Chinese online retailer that has become an ultra fast fashion icon, will close the doors of its first and so far only permanent physical store.
Since November, the Chinese giant has occupied the sixth floor of the BHV Marais department store, a building located in the tourist Marais region, opposite Paris city hall.
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On Tuesday (16/06), the operating company of BHV, SGM, announced the sale of the coveted commercial location to a business group.
The company announced that Schein should "ideally" leave the store by Christmas and classified the decision to allow the brand's presence in BHV as a "strategic error". deadline".
Merlin said he had made "mistakes" and added that the sale of BHV represents a "genuine plan for an effective recovery by serious people".
Protests and investigations
Customers lined up on the opening day of the Chinese retail giant's first physical store
Sarah Meyssonnier/REUTERS
The news that Shein's operations would move away from online commerce and into physical stores, in a prestigious location in the world's fashion capital, provoked several reactions from indignation due to the brand's business model, environmental impacts and the online sale of illegal products.
Thousands of merchants sued the Chinese retailer for unfair competition. Around 100 brands left BHV Marais after Shein's arrival, according to the store's management.
Politicians and fashionistas came together in the mission to prevent the continued online expansion of the company, famous for low-quality counterfeit products.
Protesters went to the front of the store, on the opening day, to remember the allegations of child labor in Shein's supply chain
Olivier Arandel/LP
In December, European Union regulators opened an investigation over suspicions that the retailer did not do enough to limit the sale of products such as "child-like sex dolls", weapons and medicines sold illegally in the EU.
French Prime Minister Sébastien Lecornu ordered authorities to block access to the Shein website for two days; During this period, customs agents retained orders purchased through the platform for inspection.
After the negative repercussions of the case, Shein stated that it had immediately removed the products from its marketplace - a section that sells third-party items - and banned the sale of sex dolls on its website globally.
Millions of euros in fines
Founded in China in 2012 and currently headquartered in Singapore, Shein is also criticized for the working conditions in its chain of suppliers and the environmental impacts of its ultra fast fashion model.
At the beginning of June, France reported having imposed two fines on Shein totaling more than 22 million euros (R$128.8 million), citing problems related to product traceability, environmental labeling and delivery times.
As a result, the total fines imposed by the country on the Asian fashion giant exceeds 210 million euros (R$1.2 billion).
About the company order to close the store, a Shein spokesperson stated that the company respects BHV's decision.
At the same time, he expressed regret that the "experimental collaboration" took place in a context of "major pre-existing problems" at the Parisian unit, in which "customers were forced to deal with renovation works on several floors of the store."

Source: G1