Ronaldo bets on World Cup-themed house as content hub
Just turn on the television during the World Cup and a familiar face will appear: Ronaldo Fenômeno. One of the greatest scorers of all time, with 15 goals in World Cups, and protagonist of Brazil's last victory, in 2002, the former player has starred in campaigns for different brands today.
But the star decided to go beyond that. In the 2026 World Cup, Ronaldo is betting on a themed house in Miami, in the United States, to expand his content hub. In partnership with his son, Ronald Nazário, the idea is to attract fans behind the scenes at the World Cup.
The five thousand square meter space has attracted the presence of characters from the world of football and interviews with renowned former players. It is worth remembering that Ronaldo already has the Ronaldo Network, which brings together influencers, podcasts, videocasts and various forms of content. The former player, who is now a businessman, is increasingly investing in the world of communication.
- Ronaldo launches tennis club with title worth R$ 1 million and arena for 3 thousand
Casa Ronaldo, in Miami, also has areas for broadcasting games, interactive experiences, a gamer arena, convenience areas, music attractions and an exhibition with historical items linked to Ronaldo's career.
All of this led to many brands supporting the project, attracting the presence of several sponsors. The space adopts the same naming rights style that has become so common in football, with Bra.bet, being the "master sponsor" and giving the venue its name, in addition to promoting other activations with the public.
Sergio Schildt, president of Recoma, a company specialized in sports infrastructure and which is one of the site's partners, spoke about the importance of this type of project that values the public who is passionate about sports.
"Being involved in projects linked to the 2026 World Cup, alongside relevant partners such as Rede Ronaldo, reinforces Recoma's commitment to initiatives that value the experience of the public passionate about sport. It is an opportunity to expand the reach of sport beyond the competition", he stated.
Ronaldo launches tennis club with title worth R$ 1 million and arena for 3 thousand
Published by Cris Schwambach
Source: CNN