Remember how Gal Costa took to the field 40 years ago to encourage the Brazilian team in the 1986 World Cup

Gal Costa (1945 - 2022) poses with Rivelino, Jairiznho and Carlos Alberto Torres (1944 - 2016) at the launch of the '70 in them!' campaign
Reproduction / Instagram Gal Costa
♫ MEMORY
♬ The photo above shows Gal Costa (1945 - 2022) alongside three of the greatest Brazilian football stars of all time - Roberto Rivelino (left), Jair Ventura Filho, Jairzinho (in a suit) and Carlos Alberto Torres (1944 - 2016) - in December 1985 at an event held in Rio de Janeiro (RJ) to launch the advertising campaign "70 in them!".
Produced by a cigarette company, the campaign presented Gal - then at the height of his popularity with the recent album "Bem bom" (1985), promoted with the ballad "Um dia de Domingo" - as the voice of the Brazilian team in the upcoming 1986 World Cup, which would be played in Mexico. Antônio Edgard Gianullo and Vicente de Paula Salvia. With a title alluding to Brazil's third title in the 1970 World Cup, held in the same Mexico, the "70 on them" march was recorded by Gal with musical production by Guti Carvalho and released in 1986.
Edition as a separate single, in addition to being broadcast in the cigarette brand's advertisement shown on TV, the recording of "70 on them" was later included in Gal Costa's collection in the series "Focus", produced by Adriana Ramos in 1999 for the record label BMG.
As we know, despite encouragement from Gal and the fans, the tetra's dream ended up being postponed with the elimination of the Brazilian team by France in the quarter-finals. However, the recording of the march "70 in them" remained in the history of Gal Costa and the World Cups.
♪ Remember the lyrics of the jingle "70 in them":
"It's going to start again
It's time for passion again
Prepare your heart
Put your foot down
It's Brazil again
With the ball at your foot
With new courage
If life is a test
We're there to win
The The whole world will see what it's like
Brazil standing again
Oh-oh-oh-oh, oh-oh-oh-oh
A new cry the fans united
Seventy in them again Brazil
Oh-oh-oh-oh, oh-oh-oh-oh
A new cry the fans united
Seventy in them
Seventy in them
Seventy in them again Brazil
In the hearts of us
One warm hope
The foot of our star
What a fight, what a dribble
Who shoots, who scores the goal
Shout a new cry
The cry of the people
Chorus that brings emotion
Shows that the strength of the people is what it is
Brazil on its feet again
Oh-oh-oh-oh, oh-oh-oh-oh
A new cry the fans united
Seventy in them again Brazil
Oh-oh-oh-oh, oh-oh-oh-oh
A new scream the fans united
Seventy in them
Seventy in them
Seventy in them again Brazil
Oh-oh-oh-oh, oh-oh-oh-oh
A new scream the fans united
Seventy in them again Brazil"

Source: G1