"Quem Ama Cuida": how to have Dora's shiny hair?
In "Quem Ama Cuida", Dora, a character played by Mariana Ximenes, 45, has been catching the public's attention for boasting effortless beauty, that is, sophisticated and without excess.
In addition to the striking costume and makeup, the straight hair, with radiant shine and natural movement, entered the public's radar once and for all. The look perfectly reflects the essence of the character: a self-assured, authentic and unforgettable woman.
Away from the small screen, the effect of impeccable strands is one of the most coveted in beauty routines. However, to achieve shiny, soft locks with a polished finish, the secret goes beyond finishing.
According to Allan Ribeiro, expert hairdresser for Eudora Siàge - Eudora's brand - who sponsors the series by Walcyr Carrasco and Claudia Souto, the success of the look begins much earlier: in the way accumulated daily damage is treated in the care routine.
"For an intense routine like that of a soap opera actress - with brushing, heat tools, constant finishing and daily exposure - keeping hair healthy requires continuous care with treatment. The shine, softness and aligned appearance that we see on stage are the result of a routine that combines hydration, nutrition and reconstruction in a balanced way", he explains.
"Damage often comes from common habits, such as frequent use of hairdryers and straighteners, coloring, chemicals, sun exposure, pollution and even very hot baths. Therefore, the secret to a straight look is treating the hair fiber completely", he adds.
How to achieve the "Dora effect"?
For those who want to achieve the "Dora effect" - disciplined, healthy and radiant locks -, the expert emphasizes that the starting point is the diagnosis.
It is necessary to understand the real needs of the hair: opaque and bouncy strands require hydration; the dry, porous and frizzy appearance requires nutrition; breakage, elasticity and fragility are clear signs that reconstruction is essential.
"Hydration, nutrition and reconstruction have different functions, but they complement each other. With a simplified routine at home, but which includes treatment masks and good finishers, such as oil and leave-in, it is now possible to keep your hair more aligned, shiny and healthy on a daily basis", he states.
See the simple step-by-step guide to maintain it in your daily life
- Cleaning: care begins in the shower, with products that clean without drying and help keep the cuticle more sealed, ensuring more shine and less frizz;
- Treatment: hydration, nutrition and reconstruction masks help to recover different types of damage to the hair fiber;
- Finishing: leave-ins, oils and thermal protectors help preserve the treatment, protect the strands from heat and maintain a more aligned and luminous finish throughout the day.
"With a simplified routine at home, but which includes treatment masks and good finishing products, it is now possible to keep your hair more aligned, shiny and healthy on a daily basis", reinforces Allan.
The actress also says that hair has to do with self-esteem, presence and the way one feels. Therefore, it was easy to build this connection between the character and the brand.
"When your hair is beautiful and well taken care of, this shows in the way you position yourself, express yourself and even in your confidence. Dora brings a lot of this elegant femininity and this care for herself", he says.
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Source: CNN