Pacaembu hosts 2026 World Cup Fan Fest with shows and broadcast of games

The Mercado Livre Arena Pacaembu, in São Paulo, will host a Fan Fest during the 2026 World Cup. The event will feature broadcasts of the Brazilian team's games on big screens, as well as musical attractions, a gastronomic space and experiences for fans.

The first confirmed dates are June 13th, 19th and 24th, during the initial phase of the tournament. The schedule may be expanded if Brazil advances in the knockout stage.

The organization's expectation is to receive up to 6 thousand people per edition in the sports complex's event space. The project also includes performances of samba, pagode and other Brazilian musical genres. Tickets are now on sale online, with common track and premium area options.

"Our desire is for the Futebol & Samba Festival to become the great meeting point for Brazilian fans during this period. We want to bring together different audiences, generations and stories around a single objective, which is to support our team and live this moment collectively", says Pedro Rego Monteiro, CEO of Effect Sport.

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Source: CNN