Onitsuka Tiger, Japanese sneaker brand, gains its own operation after successful sales

Onitsuka Tiger sneakers.
Disclosure
Japanese sporting goods manufacturer Asics announced this Wednesday (10) that it will give more autonomy to Onitsuka Tiger, a sneaker brand known for its retro-inspired models that have become popular in recent years.
From January 1st, Onitsuka Tiger will start operating through its own company, called OT Group, although it will continue to be fully owned by Asics.
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According to the company, the change aims to speed up decision-making and give more agility to the management of a brand that has boosted the group's financial results, says the news agency Reuters.
Onitsuka Tiger's growth was driven by increased demand for its sneakers and the increase in tourism, helping Asics to record record profits.
In the last four years, the company's shares have appreciated approximately seven times, increasing its market value to approximately US$ 20 billion.
For analysts, the separation could make it easier to manage a business that has been growing rapidly. As companies increase in size, approval processes tend to become slower and more complex, which can make decision-making difficult.
The new chief executive of OT Group, Ryoji Shoda, said the separation should also help the brand resume its expansion in the United States. According to him, there were differences between the Asics and Onitsuka Tiger teams about how to position the brand, divided between the worlds of fashion and sport.
As part of this strategy, Onitsuka Tiger will open a store in Los Angeles in February. The company also plans to open new stores in Tokyo, Nagoya, Shanghai, Milan and Seoul in the coming months.
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Source: G1