Notícia

Backstreet Boys Register Voice Against AI Deepfakes - Pop Legend Protects Sound Identity!

Por Equipe Editorial CifraNET · 01/07/2026
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The Backstreet Boys are on the front lines against the threat of artificial intelligence deepfakes! The group recorded in the United States the iconic phrase "Hi, we're the Backstreet Boys", said in unison by the five members, as a sound signature. The application was made on June 24th by BSB Entertainment to the USPTO (US Patent and Trademark Office). The objective is not to protect individual timbres, but to transform this specific recording into an official identifier, like the sound signatures of major brands. This should facilitate legal action against fake AI-generated content that uses their voice without authorization. The initiative adds to actions by Taylor Swift, Lionel Richie and other artists seeking to protect their vocal identity while federal legislation on deepfakes is still being discussed. The music industry adapts intellectual property tools to combat the artificial reproduction of high-fidelity voices. A smart and necessary measure in the age of AI. The Backstreet Boys protect their legacy and lead the way for other artists! [Include image: Disclosure Credits/@Backstreet Boys]
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