Live shopping: how live broadcasts became a strategy to sell millions

Live shopping: how live broadcasts became a strategy to sell millions
The so-called "live shop" or "live shopping" - also known as live commerce - are live broadcasts aimed at sales on social networks that have been consolidating themselves as a new business strategy in the digital environment.
The format combines entertainment, real-time interaction and offers with a sense of urgency to encourage online purchases. During broadcasts, sellers present products, answer consumer questions and offer discounts or limited stocks to encourage quick decisions.
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According to experts, the difference lies in the proximity to the public and the possibility of instant interaction, which increases the chances of conversion into sales. The strategy has also been adopted by small entrepreneurs, often using only a cell phone.
Experts point out that simplifying the purchasing process is one of the main factors for the success of live sales. In this video, g1 shows how the live shop model works and why it has attracted everyone from small businesses to operations that already make millions on social media.
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Selling live has become a rage: how the model that already makes millions on social networks works
Reproduction/Magnific

Source: G1