Levi's mocks FIFA's demand for the 2026 World Cup and plays with logo covered in stadium

Brand logo covered in the stadium.
Reproduction/X
Levi's mocked, last Sunday (14), the coverage of the brand's logo in Levi's Stadium - a stadium located in San Francisco and which bears the company's name as part of a naming rights contract.
The measure was a requirement of the International Football Federation (FIFA) during the 2026 World Cup games.
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According to the entity's rules, stadiums that have brands in their names are forced to hide their logos and are renamed during the tournament - Levi's Stadium, for example, was called "San Francisco Stadium" for the World Cup.
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In a post on social media, Levi's shared images of the logo covered by a white cloth, accompanied by phrases that are part of a trend on the internet and make fun of the situation.
The idea is to suggest that, even with the name hidden, people would still recognize the stadium as Levi's Stadium. See below:
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The company also took the opportunity to change its profile photo on social media, adopting the image of the logo covered by a white cloth.
After the changes, Levi's followers on social media joined in and praised the brand's marketing strategy.
Levi's changes its profile image to the logo covered with a white cloth.
Reproduction/Instagram

Source: G1