iFood calls for investigation into 99Food and Keeta strategy

iFood calls for investigation into 99Food and Keeta's strategy
Disclosure
iFood asked the Administrative Council for Economic Defense (Cade) to closely monitor the operations of Keeta and 99Food in Brazil.
The company claims that these platforms have a lot of money available and, therefore, are able to offer discounts and even operate at a loss to gain more space in the market.
To justify the request, iFood cites a study by Cade itself on cases abroad in which companies used very low prices and subsidies to win customers.
In the petition, iFood states that DiDi, owner of 99Food, and Meituan, responsible for Keeta, have easy access to cheap financial resources. According to the company, this happens because of Chinese government policies that encourage the expansion of companies to other countries.
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Among these policies, iFood cites initiatives such as the New Silk Road and a program aimed at the growth of technology companies outside of China. According to the document, these programs help finance the international expansion of these companies.
iFood also says that DiDi and Meituan use a growth strategy based on giving discounts and accepting losses in the short term to gain market share. As an example, it mentions a report from the Australian bank Macquarie which points out that DiDi's investments in Brazil were the main reason for a loss of 470 million dollars in the last quarter of 2025.
The document also mentions that Meituan had a loss of 3.4 billion dollars in 2025. Furthermore, it lists cases in which other companies stopped operating in some countries after the entry of these platforms, as happened in Hong Kong, Qatar and Kuwait.
Based on the Cade study and in examples of measures adopted in countries such as China, India, Saudi Arabia, the United Arab Emirates, Kuwait and Qatar, iFood asked the agency to request information on the costs and prices charged by platforms operating in Brazil.
The idea is to check for signs of unfair competition practices.

Source: G1