How to choose a financial platform with a good service history?
To choose a financial services platform with excellent service, use data from official regulatory bodies, rankings and problem resolution indices and ease of access to communication channels.
Intuitive websites and applications, with tools that facilitate the use of services and products on a daily basis are also good indicators.
See rankings and evaluations about the financial institution
The ideal way to decide between one financial services platform and another is to combine data and evaluations from official regulatory bodies with the real perception of customers, based on their reputation with the consumer.
Problem resolution rate, response speed and ease of access to communication channels are good examples.
Learn about the most common options to evaluate:
- Central Bank (BC): has the Complaints Ranking, which shows the financial institutions with the highest volume of valid complaints, that is, when they are proven. It is separated into categories that respect the size of the customer base and the types of companies.
- Securities and Exchange Commission (CVM): in the case of platforms that transact investments, it is important to check whether they are authorized by the CVM to operate in the financial market.
- Reclame Aqui: the page is famous for evaluating companies. Ideally, the solution rate needs to be above 80%, an overall score above 7 and a response rate close to 100%, which demonstrates that the company does not ignore its customers.
Test platforms and their services in practice
The best way to test a financial institution's service is by using the service. Channels that combine facilitating digital tools, centralized and personalized platforms, and human experts are good alternatives.
Service channels available 24 hours a day and 7 days a week show accessibility and readiness to resolve customer issues and queries.
Also, AI assistants and applications that solve most demands with a few clicks are interesting for practicality and time savings.
In the case of Inter, for example, there is Seven, an artificial intelligence agent that responds to customer requests quickly, and Super App, which brings together all financial services in the same place.
Carry out simulations and comparisons between interfaces and services
Before transferring large amounts or making a final decision, send a simple question via the platform's chat or email. Evaluate the response time, the clarity of the solution and even the suggested products and services.
Even if you don't need to use all the options, see if the institution has service channels for people with disabilities and customers who are abroad.
Research the platform's recognition and reputation
Awards and reputation rankings in customer service or CX (Customer Experience) development are other parameters for comparison.
Forbes' World's Best Banks 2026, CNBC and Statista rankings and the Modern Consumer Award are examples.
Source: CNN