Government publishes ordinance defining betting advertising alerts: 'betting can cause addiction'

The Ministry of Finance published this Friday (10) an ordinance that establishes new rules for advertising online betting, the so-called bets, and establishes that all advertising for bets will be accompanied by a warning, similar to what happens with advertisements for cigarettes and alcoholic beverages.
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The text defines that advertisements must warn about the associated risks of addiction and pathological gambling disorders, with one of the following mandatory warning phrases:
"Ministry of Finance warns: Betting can cause addiction";
"Ministry of Finance warns: Betting makes you lose money"; or
"Ministry of Finance warns: Betting is not an investment."
In addition, the warning must be horizontal, clear, legible and proportional to the rest of the communication and advertising action, and be a minimum of 10% of the length or size of the advertisement.
The new rules come into force on July 17th.
Fortune Tiger slot game, known as the tiger game
Matheus Moreira
In addition, an ordinance was also published in conjunction with the Ministry of Justice with measures against betting companies that operate illegally in the country.
The Minister of Finance, Dario Durigan, stated this Thursday (9) that communication vehicles are prohibited from broadcasting companies not authorized to operate in the market.
"We place restrictions on the advertising of bets in the country. I don't need to say, because it's raining on the wet, our zero tolerance for illegal bets. So, illegal betting is not authorized under any measure, and neither advertisers nor communication vehicles are authorized to broadcast any advertising involving a company not authorized to operate in the market", he stated the Minister of Finance.
With the ordinances, informed Durigan, companies are prohibited from creating a sense of urgency, presenting bets as an investment or financial solution, showing earnings or history of awards as an incentive and misleading the consumer.
Prohibitions on commentators
The ordinance also prohibits advertising actions from issuing strategies, technical opinions or analyzes that may "induce or influence the placing of fixed-odd bets on a given event or betting market."
"[It is not lawful mixing] a comment from someone who is an expert, commentator, specialized in a certain game, a certain subject. He says that the best bet is one, or that the path to be adopted is that, therefore inducing the consumer to adopt a certain practice with a veneer of technical support. as a priority in life or as socially attractive conduct, including through statements by well-known personalities or celebrities;
present betting as a source of income, form of investment, alternative to employment, solution to personal, social or financial problems or a means of recovering amounts lost in previous bets or other financial losses;
encourage excessive betting practices or contain calls to action, including promotional mechanics, which suggest immediate action on the part of the bettor;
contain false or misleading information, including regarding the probabilities of winning or regarding the possibility of the bettor's skill, dexterity or experience influencing the outcome of the bet;
link bets to illegal or discriminatory attitudes or behaviors, use messages of a sexual nature or objectification of physical attributes or offend cultural beliefs or traditions of the country; and
are aimed, directly or indirectly, at children and adolescents.
With the publication of the ordinance, these rules now come into force.
Penalties
According to Durigan, in case of non-compliance with the rules, the penalties foreseen are fines, which can reach 20% of the revenue of the company that operates the bet. And also, suspension for 180 days.
In case of serious recurrence, the authorization to operate in the online betting market may be revoked.
The National Consumer Secretary, Ricardo Morishita, said that the maximum fine, around R$ 14 million, may be applied to anyone who broadcasts irregular betting advertising.
The government also informed that the company will be punished if the hired influencer carries out irregular advertising, violating the new rules, and the Content may also be taken down.

Source: G1