From hell to heaven: survey details feelings during Brazil x Japan
Casemiro's goal in Brazil's draw against Japan didn't just change the course of the World Cup match. It also transformed the perception of fans on social media. A survey released by the Content CO agency showed that fans' feelings towards the Brazilian team changed completely throughout the game, going from a predominantly negative scenario to one marked by praise after the classification.
The analysis was carried out during Brazil's 2-1 victory over the Japanese, this Monday (29), in the round of 32 of the World Cup. According to the study, criticism dominated conversations until the moment Casemiro scored the equalizer.
During practically the entire first half, negative mentions easily outnumbered positive ones. The biggest spike in dissatisfaction occurred at half-time, when fans questioned the performance of the team and players such as Casemiro, Danilo, Rayan and Lucas Paquetá.
The scenario began to change immediately after the Brazilian draw. From that moment on, the volume of positive publications grew and began to balance with that of criticism.
The definitive change came in stoppage time, when Gabriel Martinelli scored the turning goal. According to Content CO, the minute of the goal registered the highest volume of positive mentions about the Seleção in the entire match.
Survey shows that sentiment about the Seleção went from mostly negative to positive after the draw and upset against Japan - Content CO
In addition to Martinelli, fans highlighted the assistance of Bruno Guimarães. Comments about the "weight" of the Brazilian team's shirt and Carlo Ancelotti's ability to change the course of the game also gained traction.
Casemiro became a protagonist
The midfielder was the Brazilian player most mentioned on social media during the period analyzed. Between 1:30 pm and 5:00 pm, Casemiro received around 51 thousand mentions, equivalent to 24% of all publications about athletes from the Seleção.
Until he scored the equalizing goal, 40% of quotes about the player had a negative tone, making him the most criticized athlete in Brazil in the match.
After the goal, the scenario changed. Between the draw and the final whistle, 25% of mentions became positive, compared to 18% negative, while 57% were classified as neutral.
Casemiro was the most mentioned Brazilian player on social media during the period analyzed - Content CO
Ranking of most talked about players
- Casemiro: 51 thousand mentions (24%)
- Gabriel Martinelli: 44 thousand mentions (23%)
- Rayan: 23.3 thousand (12%)
- Neymar: 18.3 thousand (9%)
- Endrick: 14.5 thousand (7%)
- Vinicius Júnior: 12.8 thousand (7%)
- Bruno Guimarães: 6.8 thousand (4%)
- Lucas Paquetá: 6.3 thousand (3%)
- Gabriel Magalhães: 4.1 thousand (2%)
- Fabinho: 2.4 thousand (1%)
Ancelotti only won over the fans at the end
The study also pointed out that coach Carlo Ancelotti was the Brazilian character who took the longest to reverse the negative perception on the networks.
Study also found that coach Carlo Ancelotti was the Brazilian character who took the longest to reverse the negative perception on the networks - Content CO
During practically the entire match, criticism of the coach exceeded praise. The main complaints involved the team's performance and requests for Neymar to enter.
The evaluation only changed after the victory was confirmed. According to Content CO, the substitutions began to be praised, mainly due to the entry of Martinelli, who scored the goal that guaranteed Brazil's classification.
Understand how the survey was carried out
Monitoring was done through the Brandwatch platform, specialized in social media analysis.
In total, more than 160 thousand publications made between 1:30 pm and 5 pm this Monday (29) were analyzed, which directly mentioned players from the Brazilian team.
According to the company's methodology, the data uses natural language processing models to automatically classify publications as positive, negative or neutral, depending on the tone used by users on social networks.
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Source: CNN