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Flávio's departure from marketer strengthens PL wing

Por Equipe Editorial CifraNET · 21/05/2026
Flávio's departure from marketer strengthens PL wing
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Marketer Marcello Lopes left Flávio Bolsonaro's (PL) pre-campaign after a crisis involving the production of the film Dark Horse, and Daniel Vorcaro, the main investigator in Operation Compliance Zero. "There was very problematic communication in the campaign", assessed the analyst during Live CNN this Thursday (21).

The departure, according to political analyst Isabel Mega, strengthens wings of the Liberal Party that defended both the change of the marketer and the replacement of the candidate's name for the dispute for Planalto.

According to Mega, Flávio was the target of advice from different directions. Marcello Lopes, described as a personal friend of Flávio Bolsonaro, had relevant weight in this campaign's political advice.

His departure, however, was driven by Rogério Marinho, campaign coordinator, who had already raised internally the need for change since the previous week.

"He [Rogério Marinho] never had much affinity with this choice of Flávio by Marcello Lopes. After the crisis came, this worsened to the point where there was a need to 'nip it in the bud' and have a new marketing proposal joining Flávio Bolsonaro's team", said Mega.

Flávio's new pre-campaign marketer is publicist Eduardo Fischer.

Silent resistance
The analyst highlighted that resistance to Flávio Bolsonaro's pre-candidacy is growing, silently, within the PL itself.

"These people within the PL, who are following all the developments in this case, are not speaking openly, but there is a crisis of mistrust installed and which is growing, especially after the chain of recent events", said Mega.

Among the episodes mentioned is the meeting with the Chamber and Senate benches in which Flávio mentioned a visit to Daniel Vorcaro in November last year, when the former banker was already wearing an electronic ankle bracelet.

The visit was reported to parliamentarians when the news had already been published: "They stopped the meeting, Flávio came out and gave a statement to the press", recalls Mega.

In addition, parliamentarians from the Chamber's wing report not having been heard in the decisions of the campaign's hard core. An example cited was the quote from the theme of the end of the 6×1 journey, which would have been mixed, without prior consultation, with statements about Vorcaro in this statement to journalists.

Isabel Mega also pointed out that complaints reached Eduardo Bolsonaro, Flávio's brother, who according to the analyst, has not agreed with the senator's advisory team.

"All of this is very symbolic for us to understand how this crisis is installed. It requires a power of reaction that needs to be quick because time is running out", concluded Mega.

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Source: CNN

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