Find out which were the 20 best-selling pickup trucks in the first half of 2026
The Fiat Strada was the best-selling vehicle in Brazil in the first half of the year. The pickup stands out for being a versatile model, just like others in the category. Over the years, more pickup trucks started to appear on the streets of Brazil.
Strada, for example, in the first months of 2026, sold 83,032 units. The majority, however, are direct sales. The compact pickup truck is sold in Brazil with prices starting at R$116,990, in the single-cab Endurance version.
The most expensive configuration costs R$ 153,990, in the Ranch version, with automatic transmission, turbo engine and double cabin.
The Fiat Toro is the second best-selling pickup truck in Brazil. Although still far from Strada, it registered 25,898 units. The truck's proposal is different from the Strada and the size is also larger.
It has prices that start at R$167,490 and can reach R$238,490. Already sold in the 2027 line, Fiat Toro gained hybrid versions this year. The pickup is also the leader in its category.
Fiat Toro Volcano Turbo Flex 2027 - Fiat/Disclosure
The Toyota Hilux appears in third place overall. With 23,363 units registered between January and June this year, the pickup is the best-selling midsize pickup in Brazil.
The prices are also higher than those of the other trucks mentioned above. The Hilux has single and double cabin variants. Prices range from R$256,390 to R$357,890.
Toyota Hilux - Disclosure
The registration numbers registered this semester were released by the National Federation of Motor Vehicle Distribution (Fenabrave).
Check out the 20 best-selling pickup trucks in the first half of 2026:
- Fiat Strada - 83,032
- Fiat Toro - 25,898
- Toyota Hilux - 23,363
- Volkswagen Saveiro - 23,260
- Ford Ranger - 16,970
- Chevrolet S10 - 14,760
- Fiat Fiorino - 12,807
- Ram Rampage - 12,011
- Chevrolet Montana - 8,446
- Mitsubishi Triton - 5,717
- Renault Oroch - 5,509
- GWM Poer - 3,120
- Fiat Titano - 2,745
- Ford Maverick - 2,226
- Ram Dakota - 2,039
- Volkswagen Amarok - 1,832
- Nissan Frontier - 968
- Ford F-150 - 589
- Ram 3500 - 424
- Chevrolet Silverado - 399
Capitals begin to accept pickup trucks as taxis; see models
Source: CNN