Feicorte brings together technology, genetics and business to boost Brazilian livestock farming

Feicorte, in Presidente Prudente (SP)
Isabela Gomes/g1
The strength of Brazilian livestock farming was in evidence during the 22nd edition of Feicorte, held in Presidente Prudente (SP). Considered the largest fair in the meat production chain in Latin America, the event brought together rural producers, researchers, businesspeople and investors in a program focused on innovation, animal genetics and market perspectives for one of the most important sectors of national agribusiness.
In a region that concentrates more than 2.3 million heads of cattle - around 20% of the São Paulo herd -, the fair presented new technologies, promoted auctions, animal trials and opened space for debates on the challenges that directly impact the Brazilian livestock, such as international health requirements and trade barriers imposed by some import markets.
"The companies around the arena provide this business environment, which is a major objective of Feicorte. In addition, a lot of business is also generated on the animal side, in their exhibition, in the trials", explains the meat sommelier, Larissa Morales.
"We had six auctions throughout Feicorte, we managed to fulfill this objective of making the event a tool for promoting this production chain and promoting profitability for everyone", adds Larissa.
Among the highlights of this edition were bovine breeds known for their high added value of meat. One of them was Wagyu, whose main characteristic is the high level of marbling, responsible for the softness and differentiated flavor of the product.
"Wagyu is an Asian taurine, originating from Japan. The pure animal, a little more delicate, more sensitive to ticks, to heat, but we have been investing heavily in crossing as a tool to use these genetics and contribute to the quality of the meat. In the systems we are already used to working with here in Brazil, the crossing has been going very well and giving results very good", says commercial representative, Sueli Francelino Almeida.
Another attraction was the presence of the Texas Longhorn breed, famous for its horns that can exceed two meters in length and its ability to adapt to extreme weather conditions. The animals aroused the curiosity of visitors and showed alternatives for production systems in different regions of the country.
Challenges and opportunities for the sector
In addition to business opportunities, Feicorte was also the stage for discussions about the future of Brazilian livestock farming.
Among the topics discussed were the recognition of Brazil as a country free from foot-and-mouth disease by China and, in return, the restrictions imposed by the European Union on the import of Brazilian meat. Issues that directly affect a sector that generated almost R$1.5 billion in just the first four months of the year.
With the presence of exhibitors from different regions of the country and a program focused on innovation, Feicorte reinforced the role of livestock farming as one of the main forces of national agribusiness and showed how technology, genetics and knowledge continue to transform activity in the field.
See the report shown on the program on 06/28/2026:
Feicorte brings together technology, genetics and business to boost Brazilian livestock farming
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Source: G1