Expert points out Brazil's impact on the World Cup: "FIFA depends a lot"

The Brazilian team is the biggest champion and the country with the most participation in the history of the World Cup. Furthermore, Brazil is the only country that has competed in all editions of the global tournament.

Amir Somoggi, founding partner of Sports Value and specialist in sports marketing, pointed out that FIFA depends on Amarelinha to have a good impact financially and sportingly.

Somoggi used examples from France and Spain, which despite being important in terms of sport, cannot earn as much.

It seems to me that FIFA depends a lot on Brazil. For example, Brazil represents more than 43% of all the money that South America generates for FIFA in broadcasting rights. It is equivalent, for example, to the revenue of France, greater than Spain. Being a bigger country, but much poorer, with much less resources to compete globally. So, it has this importance. And when we go digital, it becomes something unbelievable.

Amir Somoggi, founding partner of Sports Value

CNN Esportes S/A
With Amir Somoggi, founding partner of Sports Value and specialist in sports marketing, CNN Esportes S/A reaches its 144th edition. Presented by João Vitor Xavier, the program goes behind the scenes of a market that moves billions and is one of the most profitable in the world: sport.

On the agenda, the hottest topics in the football industry, from the perspective of economics and business.

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Source: CNN