Election campaigns will have more attacks and fewer proposals, says Arko Advice

Brazilian electoral campaigns should be marked by mutual attacks and high judicialization, with little space for the candidates to present concrete proposals. The assessment is from Cristiano Noronha, from vice-president Arko Advice, in an interview with WW.

According to Noronha, the scenario has already been outlined since the beginning of the year, with PT (Workers' Party) and PL (Liberal Party) flooding the TSE (Superior Electoral Court) with actions. For him, this dynamic tends to deepen as the elections approach.

"It's going to be a very judicial dispute, most likely a campaign of many attacks, mutual attacks, where we should see little space for actually presenting proposals," he said.

Allies also enter the dispute
The analyst highlighted that the clashes will not be restricted to presidential candidates. Allies on both sides must also intensify attacks, both on social media and in other public spaces.

"It is very common to see on social media that a minister or government leader very often ends up going on the attack towards his opponent, just as we also see the opposition criticizing all the time", observed Noronha.

Fake news and low level of debate
Noronha also expressed concern about the quality of public debate during the electoral period. In his opinion, the dissemination of fake news must be recurrent throughout the process. "Fake news and everything else, in my opinion, this will be very common to see during the electoral process," he said. He added that the discursive artillery must reach a fairly low level.

Given this scenario, the analyst mentioned that Kassio Nunes Marques, president of the TSE, has already scheduled meetings with representatives of research institutes and large technology companies to discuss electoral research parameters and the behavior of social networks. The objective would be to find mechanisms to contain part of this offensive.

Noronha also warned that the effects of the dispute could extend beyond election day, with legal actions trying to annul candidacies based on acts committed during the campaign - something that, according to him, has already become a recurring practice in the Brazilian political scene.

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Source: CNN