Demi Moore says fighting AI is a losing battle

Demi Moore at the opening ceremony of the 79th Cannes Film Festival
REUTERS/Gonzalo Fuentes TPX IMAGES OF THE DAY
Demi Moore called, before the opening ceremony of the Cannes Film Festival this Tuesday (12), for the film industry to find ways to work with artificial intelligence and protect itself from it, rather than fighting a losing battle against the new technology.
"AI is here. So fighting against it is In a way, fighting something that is a battle that we will lose. So finding ways to work through it is a more valuable path to take," Moore told reporters.
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The American actress, who received her first Oscar nomination for the body horror film "The Substance" after its premiere in Cannes in 2024, returns to the festival this year as one of the nine members of the jury that will deliver the award. top prize of the Palme d'Or on May 23.
"Are we doing enough to protect ourselves? I don't know," Moore added. "So my tendency would be to say probably not."
The festival doesn't allow generative AI in the competition, but talk about the role of technology in filmmaking has been a dominant theme at the festival, which positions itself as a guardian of what qualifies as cinema.
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Park Chan-wook, the first Korean filmmaker to lead the jury, reflected on how Korea has become a film industry powerhouse since he took his thriller "Oldboy" to Cannes in 2004.
"Korea is no longer on the periphery of the global film industry," he said through a translator. Korean film, "Hope", by Na Hong-jin.
Comparing the 22 films in the competition and ranking them first, second and third may seem like a "senseless" act, said the Korean.
"But that's also where the value of it lies, because it's an opportunity to tell everyone and ask them to please watch these films."

Source: G1