Corinthians launches body splash line inspired by Brabas and expands presence in the beauty segment

- By Mirella Ramos / Central do Timão Editorial

Corinthians announced, this Tuesday (10), the launch of the Body Splash As Brabas line, a new Corinthians Essencial collection developed especially for women. The novelty hits the market after the success of the brand's men's perfumes and seeks to unite perfumery, self-care and the identity of black and white fans.

According to the club, the products were inspired by the strength and personality of Corinthians women's football athletes, a national and international reference within the four lines. The collection's proposal is to offer sophisticated fragrances, associated with odor control technologies for everyday use.

Photo: Reproduction / Corinthians

The new line has two versions. The first is Body Splash Floral, which brings together notes of lychee, Turkish rose and vanilla, creating a striking and elegant fragrance. The Fruity Floral Body Splash brings a combination of white peach, lily-of-the-valley and musk, offering a lighter and fresher aroma.

According to Corinthians Essencial, both options were developed with references from international perfumery and have anti-odor technology, seeking to provide a prolonged sensation of freshness throughout the day.

The launch is also part of the club's strategy to expand its operations in the beauty and lifestyle market. The initiative seeks to bring the Corinthians brand closer to the world of self-care, connecting elements of fashion, perfumery and women's football.

In a statement released by the club, Corinthians Essencial highlighted that the collection represents more than just new products.

"More than a line of products, As Brabas represents a movement. The launch during Valentine's Day week marks a new phase for the brand in the universe of beauty and lifestyle, connecting football, self-esteem, fashion and perfumery, in a collection developed for women who value self-care without giving up their black and white identity."

The new body splashes are now available for sale on the brand's official website. During the launch period, products can be purchased for R$67, a promotional price below the regular price of R$97.90.

The action reinforces the value of the Brabas brand, which in recent years has consolidated itself as one of the most successful teams in Brazilian and South American women's football, in addition to expanding commercial initiatives aimed at the female public within the Corinthians universe.

The post Corinthians launches body splash line inspired by Brabas and expands presence in the beauty segment first appeared on Central do Timão.

The content Corinthians launches body splash line inspired by Brabas and expands its presence in the beauty segment appears first in Central do Timão.

Source: Timao Central