CBF launches official Seleção song and turns copyright into action against hunger

The Brazilian Football Confederation decided to unite national passion, music and solidarity in a new initiative linked to the Brazilian National Team. On the eve of the FIFA World Cup, scheduled to start on June 11, the CBF released the official song "Bate no Peito", a track created to cheer up the fans and, at the same time, help fight hunger in Brazil.

The song brings together big names in Brazilian music. Ludmilla, João Gomes, Zeca Pagodinho, Samuel Rosa and Veigh participate in the recording, which also features production by Papatinho. The proposal is to transform the climate of expectation for the Seleção's debut into a social mobilization campaign.

All proceeds from the track's copyrights will be donated to Instituto Fome de Música, an organization that works to combat food insecurity by collecting and distributing food to people in vulnerable situations.

Fome de Música emerged during the coronavirus pandemic, when artists began to use lives and online events as tools to collect food. Since then, the project has grown, become an institute and has already surpassed the mark of 2 million kilos of food donated in all states of the country.

Currently, the institution works in partnership with Sesc Mesa Brasil and Rotary, responsible for helping to identify the communities served and distribute donations. The initiative shows how entertainment can go beyond stages and digital platforms, transforming cultural engagement into social impact.

With "Bate no Peito", CBF is betting on a campaign that speaks directly to the emotions of Brazilian fans. The song arrives on streaming platforms as a track for the Seleção, but also as an invitation for football and music fans to participate in an urgent cause.