Caiado's strategy focuses on a sliced government plan to grow
The former governor of Goiás and presidential pre-candidate Ronaldo Caiado (PSD) is betting on the sliced-up presentation of his government plan to grow and separate himself from the other names behind Lula (PT) and Flávio Bolsonaro (PL) in voting intention polls.
The idea is that, from the end of the month, the pre-candidate will start a sequence of thematic events to detail their projects for the country, replacing the launch of a single document on a single date, as is usually the case.
The intention is for the presentation of the axes of the government plan to become spaces for discussion, with concrete proposals and the participation of experts. The first topic should be public safety. The second, education.
According to CNN, Caiado's assessment is that the current sequence of scandals and controversies involving other pre-candidates in the dispute for the Planalto has "hijacked" the population's attention.
Therefore, the expectation around the former governor of Goiás is that the political environment will once again focus on the content of proposals in the future. The bet is that, after the World Cup and with the official start of the electoral debates, the population will be more receptive to the government's plans and will then feel the difference in its candidacy.
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Source: CNN