Café is decorated with K-dramas universe for Valentine's Day in SP

Café TIM, located in the west of São Paulo, was decorated with a different proposal this Valentine's Day (12). The proposal is an activation inspired by successful K-dramas such as "A Coroa Perfeita" and "Amor de Mentirinha".

In partnership with Disney+, the new themed setting inspired by Korean productions invites visitors to immerse themselves in an experience that combines entertainment, pop culture and interaction.

The space was designed to transport fans to the universe of the genre, which has won millions of admirers around the world and has established itself as one of the most relevant phenomena in digital entertainment in recent years.

See the images:

Café is decorated with inspiration from the universe of K-dramas - Disclosure/TIM

Café is decorated with inspiration from the universe of K-dramas - Disclosure/TIM

Cafe is decorated with inspiration from the universe of K-dramas - Disclosure/TIM
According to a survey by Rakuten Viki, a platform specialized in Asian content, Brazil is among the most engaged markets in the world when it comes to consuming K-dramas, reflecting the growing strength of the so-called "Korean wave" in the country.

To celebrate Valentine's Day and mark the launch of the new setting, visitors will be able to participate in a special action inspired by the romantic elements that made K-dramas so popular.

Couples and fans of Korean series will receive an instant Polaroid-style photo, produced on the spot, as well as a box of chocolates with phrases inspired by stories and characters present in the Disney+ catalog.

*Under the supervision of Gabriela Maraccini

Netflix: 80% of subscribers watch Korean productions

Source: CNN