After a new US offensive, the government registers the PIX brand with the INPI; protection is valid for use in Brazil

The PIX brand, registered by the National Institute of Industrial Property (INPI), according to the government
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After new attacks by the United States on PIX, the Brazilian system for transferring resources in real time, the Brazilian government announced this Wednesday (10) that it had registered the brand as being "highly renowned" and associated with the Central Bank.
The information was given by the Minister of Development, Industry and Foreign Trade (MDIC), Márcio Elias Rosa, during a meeting of the Economic and Social Development Council (CDES), the so-called "conselhão", at Palácio do Planalto. known to the general public. They carry prestige, tradition and trust built over time, qualities directly associated with their products or services.
Because they are nationally recognized beyond their own market segment, these brands receive special protection provided by law.
➡According to Industrial Property law, the registration of the brand with the INPI assures the holder of its exclusive use within the national territory, and not abroad.
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US accusations
New criticism from US authorities of PIX took place at the beginning of this month. The accusation is that the Brazilian payment system is favored to the detriment of American companies operating in the sector.
According to the American government, the BC acts simultaneously as a regulator and operator of the system, which would favor PIX and limit the actions of competitors.
The censures are part of the justification for the proposed 25% tariff on Brazilian products following a trade investigation by the US Office of Trade (USTR) against abusive practices.
According to the agency, the Brazilian government adopts practices that "burden or restrict" trade with North Americans.
For experts interviewed by g1, aspects such as the clash with big techs and competition with American credit card brands would help explain the US offensive against PIX. They say that there are, however, no consistent reasons to question the payment service.
In fact, the success of PIX and its role as a showcase for Brazil would be seen as a "threat" to the sector in the USA. Trump's fears, they claim, would also be linked to the advancement of PIX Internacional and the BRICS discussions on alternatives to the use of the dollar in trade.
Reaction from the Brazilian government
President Lula's reaction was quick. Also at the beginning of June, he appeared at an event this Tuesday (2) in Catalão, Goiás, holding a sign that said: "The PIX is from Brazil". untimely attitude - because we were negotiating after my visit to President [Donald] Trump - in an untimely manner, he announced an increase in taxation on Brazilian things to 25%, based on a lie", said Lula, at the time.

Source: G1