Actress from "Friends" comes to Brazil for the first time to launch new make-up line
Actress Maggie Wheeler, 64, actress who gave life to the iconic Janice in "Friends", a character immortalized by the catchphrase "Oh My God!", will come to Brazil for the first time, for the launch of the world's first makeup collaboration inspired by the series.
With an appeal to nostalgia, the brand Quem Disse, Berenice?, in partnership with Warner Bros. Discovery Global Consumer Products, launched an unprecedented collection with products co-created with fans of the series, who directly participated in choices such as colors, fragrances, textures and visual references present in the products.
In a video released by the brand, Maggie Wheeler appears reacting and testing the special products (see below). The actress will participate in a selected event with fans of the series in July.
The collection brings together several Easter eggs and classic elements from the universe of Rachel, Ross, Monica, Chandler, Joey and Phoebe, transforming the production's notable moments into collectible items.
One of the big highlights is the palette inspired by the legendary Central Perk sofa. The packaging has a similar shape to the most famous cafe on TV and works as a support for other products in the line.
Another detail that caught the attention of fans were the multifunctional sticks inspired by characters from the series. Each item received colors and pendants related to one of the six friends in the group.
In addition to makeup, the collection also includes accessories and skincare with references to the series. The toiletry bag, for example, features charms inspired by classic symbols from the plot, while the moisturizer references the song "I'll Be There For You", the series' opening theme.
Ambassador of Quem Disse, Berenice?, actress Giovanna Lancellotti also participates in the launch of the collaboration.
"'Friends' is a series that is part of a lot of people's lives, including mine. Participating in this campaign has been a lot of fun! I love that the brand celebrates this universe in a super true way and very close to the community! The coolest thing about this project is that they know that 'Friends' fans are very engaged and passionate. Every fan of the series knows every detail and they put this whole group at the center of the conversation: listening, exchanging, bringing news and transforming this passion into real experiences. I'm in love", she commented in a press release.
"More than starting from nostalgia, we used cultural intelligence and social listening to understand what still mobilized the Friends community and create a true fan service to launch a collection co-created by fans. That's how we arrived at Maggie Wheeler. Janice is still alive in the language of the internet, with catchphrases, memes and reactions that cross generations. From QDB Coffee, inspired by Central Perk, to campaign activations, we give fans a new season: the one in which makeup is iconic", said Thais Jacoponi, executive director of Creation and Content at W3haus.
The collection is now available for purchase on Quem Disse, Berenice's official website and physical stores.
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Source: CNN