Inter holds the 7th edition of Inter Day and launches new functionality

Inter will hold the seventh edition of Inter Day, the Inter Shop promotional campaign that marks the anniversary of the digital bank's shopping platform, between the 6th and 8th of July.

This year, the action will have discounts of up to 80%, cashback of up to 30% and new features aimed at personalizing the consumer experience within the Super App.

In addition to the offers, the bank debuts the "Near You" functionality, a map that brings together benefits available close to the customer's location, both in Brazil and abroad.

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The tool allows you to find partner establishments, gas stations via Shell Box, public transport options, restaurants with gift cards, Inter Café units, VIP lounges and stores that offer cashback.

According to Inter, the initiative is part of the strategy to expand the integration between financial services, retail and benefits in a single consumer journey.

During the campaign period, offers will be distributed among marketplace, affiliate partners, travel, Loop points program, national and international gift cards and other services available on the platform.

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The institution also provided R$4.3 billion in credit to increase the purchasing power of around 800 thousand customers.

Consumers will be able to use different payment methods, including credit card, Pix, debit, digital credit and Loop points, with the possibility of paying in up to 24 installments.

Among the categories that should concentrate the largest volume of offers are cell phones, telephony, household appliances, televisions and games.

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Promotional coupons will be distributed according to each customer's profile, covering both new users and repeat consumers.

Another new feature is the new Inter Shop Hub, an environment that brings together personalized storefronts, savings history, credit solutions and benefits close to the user in a single interface.

The platform uses consumption data to organize products and categories according to each customer's profile.

Inter also now offers an automatic purchase functionality. Here, the customer can define the desired price for a product and choose the payment method.

When the established conditions are met, the purchase is made automatically, reducing the risk of loss of stock or promotional offer.

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Source: CNN