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FIFA celebrates 1 million fans in the stadiums after five days of the World Cup

The president of FIFA, Gianni Infantino, celebrated on social media the milestone of one million fans in the stadiums after five days of the World Cup. "Wow, a million fans in the stadiums", wrote the president in the ca...

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FIFA celebrates 1 million fans in the stadiums after five days of the World Cup
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The president of FIFA, Gianni Infantino, celebrated on social media the milestone of one million fans in the stadiums after five days of the World Cup.


"Wow, a million fans in the stadiums", wrote the president in the caption of the photo on his Instagram alongside Aaron Bren, the millionth fan of the World Cup.


Not counting the games this Tuesday (16), 16 matches have been played since the competition started on June 11. In total, until the final on July 19th, there will be 104 games played.

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See this photo on Instagram


A post shared by Gianni Infantino - FIFA President (@gianni_infantino)


FIFA does not release numbers, but some games are among the most popular in the World Cup so far, such as the 1-1 draw between Brazil and Morocco in New Jersey, and the opening game between Mexico and South Africa, held in Mexico City.

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According to Joaquim Lo Prete, general manager of ABSOLUT Sport, an agency specialized in sports packages in Brazil, the data released by Infantino confirms a trend: fans are increasingly looking for more experiences.


"This data confirms a trend that we have been following for years: fans are increasingly looking for complete and memorable experiences, developing exclusive packages that combine hospitality, comfort, security and specialized support at each stage of the journey", he commented.


Despite criticism regarding ticket prices, audiences are recording high averages, with stadiums receiving more than 80 thousand fans. Tironi Paz Ortiz, CEO of Imply ElevenTickets, a company that offers technologies and services for clubs and events, spoke about the importance of the organization optimizing the connection between fans.


"Within this context, it is essential to optimize the connection with fans, by boosting, for example, experiences from purchasing a ticket to spending time at the stadium. One of the attractions of this edition of the World Cup that I mention in this sense was the launch of Fan ID, which expands the experience of ticket holders also to the digital environment", he highlighted


FIFA announces salary and Infantino earns R$25 million


Published by Cris Schwambach



Source: CNN

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