World Cup: TVs, barbecue and shirts lead best-selling products

The proximity of the World Cup has already mobilized Brazilian retail, which is preparing for an increase in demand for products traditionally associated with the sporting event.

According to FecomercioSP (Federation of Commerce of Goods, Services and Tourism of the State of São Paulo), electronics, food, drinks and sporting goods should concentrate the majority of sales during the tournament.

Among the entity's highlights are televisions, which tend to top the shopping list of consumers who want to improve the experience of watching matches at home.

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In the first months of 2026, sales in the segment have already registered growth of 7%, while models with screens of 75 inches or more increased by 94%. Complementary equipment, such as soundbars, HDMI cables, wall mounts, stabilizers, racks and seats, are also in strong demand.

The sportswear sector appears next. Shirts from the Brazilian National Team and other teams participating in the championship, as well as caps, flags and themed accessories, are among the most sought after items by fans.

For FecomercioSP, the majority of Brazilians prefer to watch games at home, therefore, products aimed at get-togethers tend to register strong growth. Barbecue meats, drinks, snacks and disposables lead sales.

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Data from Scanntech shows that, in previous editions of the World Cup, some of these categories saw an increase of up to 200% in the volume sold, while sales of barbecue grills grew by 227%.

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Party and decoration items, such as items in green and yellow colors and products for decorating homes and commercial establishments, also tend to see an increase in sales as the competition approaches.

Another product that is already showing strong performance is the official World Cup album. According to a survey by Itaú Unibanco, sales at newsstands and magazines in the state of São Paulo grew 140% in May, driven by the sale of stickers and albums of the teams that will compete in the competition.

In addition to traditional segments, some niches also take advantage of the period to increase revenue. Pharmacies and perfumeries usually sell makeup and nail polish with the colors of the National Team, while pet stores invest in pet-themed accessories.

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Source: CNN