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FIFA is investigated in the US for high World Cup ticket prices
The attorneys general of New York and New Jersey have opened an investigation into FIFA's ticket sales practices for the 2026 World Cup, which begins on June 11.
In a joint statement, New York Attorney General Letitia James and New Jersey Attorney General Jennifer Davenport said ticket prices for the 2026 World Cup matches "far exceeded prices for any previous edition of the World Cup."
Understand the complaints:
The attorneys general requested ticket pricing details for all World Cup matches taking place at MetLife Stadium, called of New York/New Jersey Stadium during the competition. The venue hosts the debut of the Brazilian team, on June 13th, and the grand final, on July 19th.
The investigation is motivated by the fact that the prices charged per ticket "far exceed" those charged in any previous edition of the tournament.
In a statement, the prosecutors also say that some fans who selected and paid for Category 1 tickets, which corresponded to the areas closest to the field, received seats further away from the field, in Category 2.
Worker installs new pitch at MetLife Stadium, in New Jersey, stadium that will host 2026 World Cup games, including the final
Angelina Katsanis/Reuters
Dynamic pricing
FIFA implemented for the first time this World Cup the "dynamic pricing" policy to adjust ticket prices based on demand.
Complaints from fans and allegations that some paid for tickets to a certain sector of the stadium, but received fewer seats desirable, have caught the attention of state officials.
When asked why ticket prices have risen since sales began in October, FIFA President Gianni Infantino defended the organization on several points, pointing to the limited supply of tickets for an event with global demand.
"New Yorkers have been waiting years for the World Cup to come to their city and deserve a fair chance to get affordable tickets," James said in a statement. "No one should be manipulated into paying exorbitant prices for tickets, and fans should be able to trust that the tickets they purchased are the ones they will receive."
The investigation seeks to allay the concerns of fans who have purchased - or hope to have the opportunity to purchase - tickets but feel cheated out of the final product.
"FIFA has turned World Cup ticket purchasing into a veritable maze of confusion, false scarcity and absurdly high prices - all at the expense of New Jersey's consumers and workers," he said. Davenport in a statement.
FIFA contributed to the confusion over seating locations with the late introduction of a premium ticket option, or "Front Category", after initial ticket sales.
FIFA also states that the dynamic pricing system follows the pattern of the American market and that it reinvests 90% of World Cup proceeds in the development of world football.
Facade of the MetLife Stadium in East Rutherford, New Jersey, which will host World Cup games in 2026, including the final
Angelina Katsanis/Reuters
Inflated transport
Fans still face other inflated prices. The most controversial example is on public transport.
It's simple to get from Central New York to MetLife Stadium, which will host eight games - including Brazil's debut and the final on July 19th. The best option is to go by train, a quick trip of about 15 minutes.
Normally, a round-trip ticket costs R$64.
The problem is that this same trip during the World Cup will cost eight times more: US$105, the equivalent of around R$525 just to go to the game.
The stadium is completely surrounded by roads, which makes walking to the entrance unfeasible and dangerous.
It will also be possible to go by bus for around R$100, but only 18 thousand tickets per game will be available on this service.
Source: G1
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