Connectivity advances in the field even with a crisis in the sector

The advancement of connectivity in agribusiness has gained ground as a strategic tool to increase the efficiency of field operations. Even in the face of a crisis scenario in the sector in the last two years, technology and telecommunications companies continue to invest in digitalization to improve rural productivity.

According to Alexandre Dal Forno, director of B2B business solutions at TIM, the economic downturn in agriculture reduced investments, but also reinforced the need for solutions that help producers operate more efficiently.

"Each year we have made more progress, but there has been a problem in the last two years, which is the crisis in agriculture, reducing investments. Even so, our proposal is flexible to help producers improve productivity", he stated.

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According to the executive, connectivity in the field begins with connectivity. "It's not a cost, it's an investment", he highlighted. He states that, with connected properties, producers can monitor machines in real time, reduce waste and optimize resources.

The company maintains a model farm in partnership with agricultural machinery manufacturer CNH to demonstrate the impacts of connectivity on rural operations. According to Dal Forno, the use of technology made it possible to reduce fuel consumption on site by 30%.

"When connectivity is increased, the producer can control in real time what is happening in the field and optimize the operation", he explained.

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This partnership with CNH has existed for around two years and continues to bear fruit. Last Tuesday, the companies announced the investment of R$77 million in the implementation of 97 new telecommunications towers in Minas Gerais, within the scope of the Alô Minas III Program.

According to the companies, expected to be implemented within 18 months, the 97 towers should connect around 1.5 million hectares in Minas Gerais, benefiting more than 200,000 people living in rural areas without connectivity, including around 47 rural schools, eleven basic health units and approximately 11,000 properties.

Slow process

Despite the clear benefits to the producer, Dal Forno recognizes that the process of digital transformation in agriculture is still gradual. According to him, many producers quickly realize the gains when changing an agricultural machine, but they do not always see an immediate return on investments in connectivity.

"When the producer buys a new machine, he already knows that he will have a more efficient operation. As for connectivity, he needs to adapt internal processes and start looking at the operation based on indicators", he stated.

Digitization boosts productivity and reduces costs | CNN AGRO NEWS

The executive highlights that the use of data allows for more accurate decisions in the day-to-day operations of the farm. With this, the producer is able to evaluate the results of each operation and plan the next steps in a more strategic way.

"If there are no indicators, the producer works a lot on feeling. And the Brazilian producer has a very good feeling. But, with data, he can know exactly what is working and what isn't", he said.

In addition to monitoring machines and operators, connectivity helps identify stopped equipment consuming fuel and improves operational control in real time.

"There's no point looking at a flash drive later. Management means monitoring the operation on a day-to-day basis. Every week you need to analyze the data to make everything more efficient, especially at a time of such low margins", he said.

Implementation costs

Regarding implementation costs, Dal Forno explained that values vary depending on the region and the size of the operation. In states such as Minas Gerais, Rio Grande do Sul and Paraná, investments can be between R$10,000 and R$15,000 per hectare.

According to him, the cost is approximately equivalent to between a quarter and a half bag of soybeans per hectare. "It is not an unrealistic investment, but it is the beginning of a transformation in the operation", he concluded.

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Source: CNN