Change in Flávio Bolsonaro's team could be positive, says Duda Lima

Duda Lima, strategist in electoral marketing and government, assessed in an interview with CNN 360° that the change of team in Flávio Bolsonaro's campaign could have a positive effect.

The change occurred after the so-called "Vorcaro case", which generated internal turmoil in the senator's campaign, who, according to reports, had not informed his own team about the episode. The situation occurs at a time when Flávio Bolsonaro appears technically tied with Lula in the polls.

Change can be positive, according to strategist
Despite recognizing that changing a team with the process underway is not ideal, Duda Lima considered that the decision could bring benefits.

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"Probably the people there came to the conclusion that it wasn't cool, that it needed to be changed, it needed to change. This could be positive," he said.

For him, problems that were occurring may stop happening with the renewal of the team.

The strategist also highlighted that time is a determining factor in the quality of a campaign.

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"The sooner you start, the better for the professional: he has more information, more data, more images collected, more scripts written and produced", he explained.

At the same time, he considered that social networks make the scenario more dynamic and unpredictable, requiring strategists to have a constant ability to adapt.

The importance of understanding voters' signals
Duda Lima emphasized that a good strategist needs to anticipate the electorate's movements.

"The voter gives signals. The strategist who cannot feel this, measure it, begins to make decisions looking in the rear view mirror", he declared.

According to him, it is essential to know "where the wind is blowing", closely monitoring voter trends and movements.

The strategist also mentioned the growing role of artificial intelligence in this process.

"Artificial intelligence is here and will be able to help a lot with this", he stated, highlighting that technology can be an important ally in monitoring and interpreting voters' movements in real time.

Lessons from the campaign for the Mayor of São Paulo in 2024
When asked about the legacy of the campaign for the Mayor of São Paulo in 2024, he highlighted the performance of Pablo Marçal, who, according to the strategist, generated an unprecedented dynamic by dominating social networks with great strength, despite not having proportional time on television and radio.

Faced with this scenario, Duda Lima stated that he had adopted a specific strategy: using radio and television to generate flow on social networks.

"On the first day of the campaign, I used the radio to say: go there and do a better job of researching who Marçal is. And that worked really well", he reported.

The strategist also drew attention to the difference between what was presented in debates and on television and what circulated on social media through edited cuts, a phenomenon that, according to him, he had never observed with such intensity before.

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Source: CNN