2026 elections: It's bad for Lula if corruption is on the agenda, says Duda Lima

Electoral marketing strategist Duda Lima assessed, in an interview with CNN 360°, that corruption remains a sensitive and potentially damaging electoral issue for the Lula (PT) government.

"I understand that if the election's agenda is corruption, this is a big problem for government staff, having seen everything that has already been said, disclosed, published about Lula, the Workers' Party and everything that has already happened. If that's the agenda, it all comes back", he declared.

According to him, the assessment by government members that the episode involving Flávio Bolsonaro (PL) would have neutralized the opposition's anti-corruption discourse is wrong.

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Duda Lima argued that, if a survey were carried out showing photos of Flávio Bolsonaro and Lula with the question about which of them refers to the word "corruption", the result would be unfavorable to the PT member.

For the strategist, the comparison criterion is one of the main factors that voters use in deciding to vote - and, at this moment, this parameter has not yet been completely established.

The strategist also highlighted the issue of the document that originated the leaked audio of the Master case. "We don't know what's on those other pages, who's there," said Duda Lima, referring to the process that led to the leak of a single page.

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According to him, the rest of the document could still be made public and significantly change the electorate's perception of the episode. "In my opinion, the sooner this can be made public, the better this analysis will be," he said.

Duda Lima was categorical in disagreeing with the government's interpretation that the issue of corruption had been weakened. For him, if corruption becomes one of the main topics of the 2026 elections, the impact will be negative for the government.

The strategist recognized that the government must try to prevent the issue from gaining prominence in the electoral debate, but assessed that this could be difficult. "It's an issue that, at this moment, in my reading, is starting to heat up and warming up is bad for the government", concluded Duda Lima.

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Source: CNN