Audio by Flávio: Unpreparedness in response caught attention, says expert

In an interview with CNN 360°, journalist specializing in political marketing Lula Guimarães assessed the impact of the audio involving Flávio Bolsonaro (PL) and former banker Daniel Vorcaro on the senator's presidential campaign. For Guimarães, what caught the most attention in the episode was Flávio Bolsonaro's lack of preparation in dealing with the situation.

"What was most surprising in this case was the lack of preparation he had to respond to this type of situation", said Guimarães. According to the expert, any communications professional who followed the case identified the absence of a prior strategy to contain the damage.

Guimarães highlighted that, given a recorded audio in which Flávio asks a banker in a delicate situation for a significant amount of money, it would be expected that the campaign team would have been informed in advance to prepare a consistent response.

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"That he didn't take any previous steps to resolve this issue, as we call it in communication, to vaccinate this - to create a discourse that could bring some way out of this type of situation - is what is surprising", he said.

The expert also criticized Flávio's stance when questioned by an Intercept reporter about the loan. "Instead of admitting it at that moment, he laughs. It's very bad. This type of behavior reveals a certain inconsistency in communication", said Guimarães.

For him, regardless of the content of the defense, what was weakened was the attitude of not facing the situation and telling the truth straight away.

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Resilience in polls surprises analysts
Despite the episode, Guimarães noted that both the Datafolha poll and the Nexus poll with BTG, in addition to other institutes, pointed to a certain resilience on the part of Flávio Bolsonaro and the right-wing candidacy.

The analyst interpreted this scenario as an indication that the electoral dispute could be more a battle of rejections than of preferences. "The rejection of Lula is high and the rejection of Flávio Bolsonaro is also high", he pointed out.

Guimarães also mentioned an observation made by journalist Pedro Doria, with whom he met the previous week. According to Doria, the sum of the scandals attributed to Lula (PT) - such as the Triplex and the Atibaia site - would reach around R$3 or 4 million, a value much lower than the R$134 or 136 million involved in the loan linked to the case of the film mentioned in Flávio's audio.

"It still needs to be clarified whether this money actually went to a film, whether this money is legitimate to finance a film, or where this money ended up", said Guimarães.

The correct path would be transparency
When asked what could have been done differently, Guimarães was direct: the best strategy in a crisis of this magnitude is to admit the facts as soon as possible. "In this specific case of Flávio, firstly there is a bad thing and that is that he did not mention this to his strategists beforehand, because he took away from this group the chance of being able to make an early response", he explained.

The expert compared the situation to that of someone who hires a defense lawyer without revealing the details of the crime committed. "It is necessary to have this prevention strategy, at least", concluded Guimarães, highlighting that the attempt to hide information was, in his assessment, the worst possible path for Flávio Bolsonaro's campaign.

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Source: CNN