PL makes Fischer and Oltramari official in Flávio Bolsonaro's communication

The PL made official this Monday (25) the publicist Eduardo Fischer and the marketer Alexandre Oltramari in the communication of the pre-presidential campaign of Flávio Bolsonaro (PL).

Fischer will be a strategic communications consultant, responsible for defining the guidelines and positioning of the pre-campaign. Oltramari takes over as marketer, heading communication and marketing coordination.

Fischer built his career focused on advertising for private consumer companies, but participated in Alvaro Dias' presidential campaign in 2018. Oltramari, in turn, has worked on campaigns for Simone Tebet (MS), Wilson Lima (AM), JHC (AL) and Marconi Perillo (GO).

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The arrival of both to Flávio's team comes after the departure of marketer Marcello Lopes last week. The assessment of Flávio's surroundings is that there were failures in communication in light of the crisis created by the pre-candidate's involvement with Master's former banker, Daniel Vorcaro.

Marcello still did not have the sympathy of senator Rogério Marinho (PL-RN), general coordinator of the pre-campaign. The change of marketers was made official this Monday by Marinho, in what is seen as an internal victory for him.

Behind the scenes, the expectation is that the new communication will adopt a less reactive stance and begin exploring improved propositions, in an attempt to change the focus of the news and shield the presidential project. Part of it has already started to be put into practice, focusing on anticipating economic and public security agendas.

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Source: CNN