Analysis: High rejection and disapproval challenge PT

In the pre-campaign rhythm, the PT faces the challenge of reducing the high levels of rejection and disapproval of President Luiz Inácio Lula da Silva (PT). According to Isabel Mega, a political analyst at CNN, the party's strategy is centered on constantly disseminating positive news, in addition to closely monitoring the negative repercussions on the main opponent, Flávio Bolsonaro (PL).

The analyst highlighted that, although the drop in the senator's voting intentions is seen with satisfaction by the PT, this is not enough to guarantee a margin of safety for the party. "It's not enough to just celebrate that Flávio is falling. It's also important to increase the levels of positive evaluation of the government and reduce this level of rejection", said the analyst.

Undecided voter at the center of the debate
According to Isabel Mega, the audio between Flávio Bolsonaro (PL) and former banker Daniel Vorcaro - whose effects were recorded by several research institutes - caused a drop in Flávio's voting intentions. However, the voter who migrated from this base is, to a large extent, that undecided profile, located in the center of the political spectrum, contested by both the right and the left.

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"This is the voter who can define the election, this voter who is still a little undecided as to what attitude he will take when facing the polls", explained the analyst.

Daily advertisement strategy
The PT's bet, according to Isabel Mega's findings, is not to spare positive advertisements. Members of Lula's campaign would have stated that, if it is possible to release one positive piece of news per day, it will be released - and that, if there are two, both will be communicated without hesitation. "Is there an announcement to be made? It will be made", summarized the analyst.

Isabel Mega also highlighted that whoever holds the power of the government machine usually has an advantage in this type of dispute, citing as an example the period in which Jair Bolsonaro (PL) tried to be re-elected as head of Palácio do Planalto.

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Among the PT's main bets to win over the electorate, the analyst highlighted the approval of the end of the 6×1 journey as the big positive news that the party intends to deliver. "Leading for the sake of leading does not bring the PT fully to a safety margin. That is why they still have a lot to work on, especially in terms of reducing this potential for rejection", concluded Mega.

The texts generated by artificial intelligence on CNN Brasil are made based on video cuts from the newspapers in its programming. All information is investigated and checked by journalists. The final text is also reviewed by the CNN journalism team. Click here to find out more.

Source: CNN