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Virada Cultural 2026 totals R$4.4 million in fees; check the values

The hiring of the main attractions that are part of the program of the 21st edition of Virada Cultural, held this Saturday and Sunday in the capital of São Paulo, totals an investment of R$ 4,401,267.12 in fees. The valu...

Publicado em 22/05/2026 2 min de leitura
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Virada Cultural 2026 totals R$4.4 million in fees; check the values
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The hiring of the main attractions that are part of the program of the 21st edition of Virada Cultural, held this Saturday and Sunday in the capital of São Paulo, totals an investment of R$ 4,401,267.12 in fees.


The values, referring to eleven of the most anticipated names at the event held by the City of São Paulo, reveal a significant investment of public resources destined for the presentations that take place on more than 20 stages spread across the city. The amount corresponds to the costs disclosed in the Official Gazette of the Municipality.


What are the biggest fees at Virada Cultural?
The top of the list of contracts is led by samba singer Péricles, followed by Thiaguinho and Luísa Sonza.

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This year's program, called "The Festival of Festivals", focuses on expanding attractions to other regions of the city and is expected to attract around five million people over 24 uninterrupted hours of free activities.


Below, the values of the artists' contracts according to information published in the Official Gazette of the City of São Paulo:


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Pericles: R$ 700,000.00

Top Cifras

Toque agora.


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Thiaguinho: R$ 638,244.12


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Luísa Sonza: R$ 636,000.00


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Seu Jorge: R$ 522,033.00


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Manu Chao: R$ 484,990.00


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Alexandre Pires: R$ 450,000.00


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Gustavo Mioto: R$ 400,000.00


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Gaby Amarantos: R$ 220,000.00


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Marina Sena: R$ 210,000.00


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Titans: R$ 180,000.00


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Sidney Magal: R$ 170,000.00


Rock in Rio: remember 5 historic shows from the festival




Source: CNN

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