"Friends" gains makeup line co-created with fans by Brazilian brand

To Who Said, Berenice? announced a new collection inspired by "Friends", developed in partnership with Warner Bros. Discovery Global Consumer Products.

What sets the launch apart is that the line was co-created with fans of the series, who directly participated in choices such as colors, fragrances, textures and visual references present in the products.

The proposal goes beyond makeup and focuses on the emotional experience surrounding one of the most popular series on television. The collection brings together several Easter eggs and classic elements from the universe of Rachel, Ross, Monica, Chandler, Joey and Phoebe, transforming notable moments from the sitcom into collectible items.

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One of the big highlights is the palette inspired by the legendary Central Perk sofa. The packaging has a similar shape to the most famous cafe on TV and works as a support for other products in the line.

Another detail that caught the attention of fans were the multifunctional sticks inspired by characters from the series. Each item received colors and pendants related to the group of friends' personalities and iconic moments, functioning as little Easter eggs for those who have followed the production for years.

In addition to makeup, the collection also includes accessories and skincare with references to the series. The toiletry bag, for example, features charms inspired by classic symbols from the plot, while the moisturizer references the song "I'll Be There For You", the series' opening theme.

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According to Ariela Bonemer, makeup category director at Grupo Boticário, the idea was to create something new for admirers of the production. "'Friends' is a phenomenon that spans generations precisely because it built a genuine emotional connection with the audience," he said.

The executive also highlighted that consumers actively participated in the development of the products. "Fans chose colors, fragrances, textures and elements from iconic scenes to be recreated exclusively for the line," he explained.

The official launch takes place on June 29th and bets on the nostalgia factor to win over old fans and the new generation passionate about the series.

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Source: CNN